Martin Robbins, beginning his article with “In this paragraph”, he is attempting to take a more of a casual tone than he would if he was going to write more of a scholarly article. He also has a lot of smaller paragraphs with very little information. He also puts words in parentheses which is not formal writing.
What I found to be the most ironic is that most if not all popular articles are this way in some shape of form. Robbins is being funny but he is touching on a very real issue we are having with most of the news today. Every news channel has a little bit different way the story unfolded; Fox News is a little different than CNN which is a little different than BBC. The only news we can truly trust is the scientific article but even those might have a perceived opinion.
I have to agree with Robbins with just about everything he wrote about, especially with the shifting of blame when writing. Authors of popular literature try to make the scientists have their opinion. This happens all too common with popular articles trying to be more scientific when all they are ever going to be is a summary with a little opinion sprinkled on the top with no links to the original article. Having a catchy picture that captures something interesting somewhat near the topic being written about adds character because readers love a good picture. A picture is something one can click on an instantly see something that they may or may not enjoy. If the picture is something they like or find funny they have a higher chance of actually reading what’s on the page.
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