This ad does not portray the Logos analysis very well, due to the fact that this motorcycle cannot break the sound barrier. The Pathos analysis helps make the audience feel as though the motorcycle is fast and make you want to harness that power. This allows the audience to be transformed into a dream where they can break the sound barrier. The Ethos analysis is not portrayed because the ad is not realistic and thus not reliable.
The message of the ad is to show that the Yamaha R1 is fast by showing the motorcycle breaking the sound barrier like a fighter jet. Having the caption “Yamaha R1: Beyond any barrier” helps to also portray the motorcycle as having no limits. I believe this ad has captured everything motorcyclists want in an ad; it has a great product as well as eye catching pictures. I also believe the ad is effective at attracting the target audience of males from the age of 18 to 25. Seeing the bike “break” the sound barrier makes the target market feel emotionally that they want that speed. Flipping through a magazine full or ads this one stands out because at first you don’t know what to make of it. This makes you stop and try to figure out what’s actually happening.
The message of the ad is to show that the Yamaha R1 is fast by showing the motorcycle breaking the sound barrier like a fighter jet. Having the caption “Yamaha R1: Beyond any barrier” helps to also portray the motorcycle as having no limits. I believe this ad has captured everything motorcyclists want in an ad; it has a great product as well as eye catching pictures. I also believe the ad is effective at attracting the target audience of males from the age of 18 to 25. Seeing the bike “break” the sound barrier makes the target market feel emotionally that they want that speed. Flipping through a magazine full or ads this one stands out because at first you don’t know what to make of it. This makes you stop and try to figure out what’s actually happening.
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